UNIFY
WHERE MUSIC
INNOVATION
& COLLABORATION
UNITE
The UNIFY concept:
Welcome to the world of Noah Rosanes’ UNIFY project. Embark on a journey where music, innovation, and collaboration unite to create a mesmerizing artistic experience.
The UNIFY Experience:
In the heart of Roskilde Festival 2022, Noah Rosanes took on an extraordinary artistic journey. For the duration of the festival, he locked himself inside a mobile glass studio, working around the clock. Inside this unique environment, Rosanes collaborated with 25 handpicked musicians who had graced the stages of the festival.
Crafting Unify:
Guided by Noah Rosanes’ creative direction and production, the UNIFY project came to life. Drawing from the material captured during the festival’s vibrant four days, Rosanes freely crafted a musical narrative that captured the essence and sound of the Roskilde Festival experience.
A Vision of Diversity:
At the core of the UNIFY project was the vision to cultivate shared musical expressions while celebrating diversity. Musicians spanning the entire sonic spectrum were invited to contribute, infusing their unique influences into the collaborative pool.
The culmination of Noah Rosanes’ UNIFY project is now proudly on display at the Ragnarock Museum.
Audience paticipation:
While the glass studio buzzed with creativity, festival-goers had the exclusive opportunity to witness the artistic process and actively contribute to the musical journey. Outside the studio, attendees soaked in the energy of creation, observing as the chosen musicians added their distinct voices to the evolving symphony.
At several moments, the audience became an integral part of the project, by coming with ideas or by lending their voices as they where recorded and sang the hook for different segments of the music. This unique interaction between artists and audience enhanced the collaborative spirit that defined the UNIFY experience.
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ABOUT
NOAH ROSANES
Noah Rosanes is a well-acclaimed Danish/American producer, guitarist, songwriter, and artist renowned for his versatility.
His accomplishments include the production of four “Pick of the Week” singles and one “Album of the Week” on Danish National Radio.
Notably, Rosanes’s production for Simon Lynge earned a nomination for “Best Pop Album” at the prestigious Independent Music Awards in New York.
Unify at Roskilde Festival 2022 stands as an innovative project where Rosanes locked himself in a glass studio for 24 hours a day, collaborating with 25 specially invited musicians to produce an entire album in four days. Festival-goers were privileged to witness this creative process from the outside as the project unfolded before their eyes.
Today, the Unify project stands as an art installation at RAGNAROCK – Museum for Pop and Rock, featuring 10 captivating art music videos.
Rosanes also made his mark as an “Artist in Residence” at the Danish Parliament. Through his project “Åbne Ører/Open Ears,” he alternated the voices of major Danish politicians, pressuring the listener to rely on their ears and not their eyes.
He has produced commercials worldwide for brands like Volkswagen, Comwell, Vespa, and has also crafted the podcast identity for Denmark’s largest newspaper, Berlingske Tidende.
Most recently, he produced the theme song for “Dansegarderoben,” a hit series on TV2, and “Untold Arctic Wars,” the most widely distributed Finnish documentary ever. It has been sold to more than 100 countries and showcased on networks like BBC, Disney, DR, and more.